Cannes Lions, a five-day International Festival of Creativity, is the largest gathering in the creative marketing community. Great intro course to get acquainted with all possibilities of the platform. Keith Reinhard is Chairman Emeritus of the DDB Worldwide Communications Group, Inc., one of the world’s largest and most awarded advertising agency networks. Below are the 10 lessons we have picked to share with you, we’ve chosen the easier questions too, so you should be able to pass this with flying colours. In 2021 Cannes Lions will be a 5-day programme of creative inspiration, celebration, education and networking, attracting over 15,000 delegates from around 100 countries. Great way to introduce the rest of the courses! Would definitely recommend this to others. Learn the psychology of why people do what they do and how you can influence behaviour. Glad I did! 2. A marketers guide to creating a brilliant marketing strategy. Ads by Brand: Cannes Lions. So much to learn. What does ‘diversity’ actually mean in business? The range of Cannes Lions School modules addresses specific development needs for creative specialists and provides more general creative education for other marketing professionals. This course is well-designed, easy to learn and simply enjoyable. Enjoyed the learning, totally different from what I was expecting but in a good way! A great introduction to most popular creative subjects. I'm not in the marketing world but was intrigued. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover. I enjoyed how the test questions involved being able to see other answers when it came to the open ended ones. Great sneak preview into several courses! The course is more of a teaser of other paid courses on the platform. Crisp and Clear course to give a glimpse of the entire course this 42courses.com has to offer. It was short, clear and covered a variety of topics. This will be really useful the beginners/new comers about the course. This is a very pleasant way to learn a few facts; to experience what on-line education could be like if providers were more thoughtful; and to feel rewarded and satisfied. Found this course to be on too many subjects and not as interesting as the paid courses. Great study cases the offer new possiblities and creativity thinking. Great introduction. Â© Copyright Ascential Events (Europe) Limited. Most of the creatives need education and this is an introduction to the scope and area they should explore. How do we create valuable stories in marketing? 20 April 2020 - Cannes Lions today introduces Lions Live, a digital education, inspiration and networking experience that will run throughout June under the theme ‘Creativity Matters’. : Applying a “psychological solution” can solve a problem at a far cheaper rate than an “engineering solution”. 4.Nine Enders: Why persuading people to make big life decisions could be as simple as targeting people whose age ends in nine. This simple course gives you easy access in the marketer’s world. We Are All Born Creative: Creativity requires the playfulness and absence of self-judgement inherent in young children. Wise utilization of my time! Lions Live is a digital education platform to support the creative community Cannes Lions has introduced âLions Liveâ, a digital education, inspiration and networking experience that will run throughout June under the theme âCreativity Mattersâ. Great little taster of some of the brilliant courses available through Cannes Lions by some of the best minds that will have you hungry for more! Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. A very interesting intro to the library of courses. Includes videos, articles and questions too to ensure we have understood the topic. Loved the previews and loved the wealth of information here :). Simple and interesting to give basic overview of the other paid courses. Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. The sample course was very interesting. It was well put together and the links to more information were equally interesting. Katherina is a creative director at Superunion in the UK. Perhaps sample courses are just that, a sample. This is a very good initiative. Diversity is Key: Businesses run by culturally diverse leadership teams are more likely to develop new products, and deal better in overseas markets. I think it's a great course for creative professionals and those who have just started their creative voyage. Highly recommend 42courses! At Lions Live, a virtual event from the Cannes Lions International Festival of Creativity, CMOs from Deloitte, Levi Strauss, PepsiCo, SAP, and Mastercard discussed how the pandemic has affected their marketing organizations and leadership styles. It's a good course to give you an idea of what specific lesson you should invest in. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. It's a great way to engage with the content. Activity will build to a peak during the original dates of the Festival of Creativity, 22-26 June. Lions Live, which is free to everyone and will run throughout the month of June, will celebrate creative work worldwide as well as serve as a platform for digital education and networking. It also gives you a great stepping stone into future specializations. Cannes Lions 9.What is the role of a strategist? This course helps to remove all the obscurity from brain and offers a new perspective to see the world. Top-notch case studies, insights, examples. An Introduction to Social Media Marketing: The most successful brands on social add value to cultural conversations, engage and entertain - as we can see from The Sydney Opera House’s #ComeOnIn and Wendys’ #NuggsforCarter. The platform will also feature Future Gazers – a collection of industry experts who will assess how Covid-19 has transformed the way the industry will need to approach Cannes Lions’ already-announced 2020 themes. Cannes Lions and 42 Courses have created my favorite platform to learn. It's a fantastic beginners course of creative professionals and marketeers on five different areas. Very insightful. The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. Impeccable learning experience. Fundamental lessons to be a strategic and creative idea person. Develop your curiosity: Curiosity leads to creative ideas that make more effective marketing campaigns. You really get to know what's the deal and make your decision whether you should take it or leave it. I like the SM and storytelling pieces the most, It was a pretty good course. Interesting, thought-provoking and at times inspiring. How do we reconnect with those traits as adults? Great introduction to the dept of marketing even if you are beginner. Will definitely be signing up for these full courses. Access to Lions Live: Creativity Matters will be free of charge to all. Great introduction to the various courses available with useful takeaways from video and text teaching and real marketing examples. Really compelling and with powerful leasons. This is a clever way to see and test the great value of the entire courses. An Introduction to Marketing with Data: Marketing without data is like driving with your eyes closed. As a sample and preview for what I can expect ahead it did a good job. Trevor is responsible for some of the most talked about, innovative advertising of our era. This was an amazing read specially the nine enders. I really enjoyed having this course. It is a great starter of Cannes journey and great tool for lifelong learning. Very nice simplified content, very informative and useful! 10. Insightful courses, would definitely recommend! Better understanding people helps us in business? Trevor Robinson OBE is the founder of Quiet Storm, a new agency model of both creative agency and production company, which he founded in 1995. It is kind of a sampling course, basically an aggreation of multiple courses, offered in a sampling approach. This will include lessons from the likes of Rei Inamoto, Keith Reinhard and Debbi Vandeven, on topics such as Creative Effectiveness, Strategy, Storytelling, Behavioural Science and Digital Marketing. A very engaging sample course that shows what 42courses Cannes Lions courses entail. I enjoyed it. A great way to promote the full courses, I will definitely be signing up for a few! 3. Human Beings Seek Meaning: To prevent our brains from becoming overwhelmed, humans have become expert pattern-making machines. The ranking system is a good add on. A member of the Advertising Hall of Fame, Keith has been referred to as the industry’s “soft-spoken visionary” by Advertising Age, which in 1999 named him one of the 100 most influential figures in the history of advertising. The development of the whole course was very interesting, maybe I will also buy more courses. It's an interesting way to know about the each course. Totally different way of learning, really enjoyed it. Really interesting, about to take the strategy one now. Very well designed. So I love you all for life! Learn why people do what they do and how to influence them, How to influence people to love your brand and buy your products. We have selected 10 lessons our full Cannes Lions online courses to create a bespoke creativity course just for you. Short but intresting and useful for marketeers, Some insightful anecdotes and great learnings from leading experts, Each of the chapters and lessons guides you on the path of creativity one after another shows you more alternatives to remain the best creative you can be, The material was very engaging and was chock full of resources, Great teaser for what 42 Courses are all about. Through this sample course, you can explore a taste of lessons on Storytelling, Digital Marketing, Creativity for Business, Marketing Strategy, and Behavioural Science. Amazing insights & case studies. Great Course. If you want to be able to sell anything to anyone you need to understand Storytelling. Find out all about Cannes Lions, here. I recommend anyone interested in design fields to attempt the course. It is considered the largest gathering of the advertising and creative communications industry. It has a bit from here and there so it gives you a needed push to decide what bit you'd like to focus on afterwards. Lions Live will comprise masterclasses and hangouts with creative industry legends, lectures from experts, talks from speakers confirmed for the Festival, and a selection of the most impactful professional classes and learning modules from the world of creativity, effectiveness and marketing. Definitely motivating to buy some of other courses, An excellent introductory course on advertising, This is an excellent sample course that gives you an introducción to the most important points of the advertisement business, A little helpful and fun course on many different aspect in advertising. Would love to take the whole course one day. Loved the case studies. 5. Welcome to the Cannes Lions Sample Course. Hugely engaging and simple to learn. I love the structure of this course, it's a perfect fit if you have an inquisitive mind.